In healthcare, being "treated" is clinical, but being "seen" is human.

Planned Parenthood needed to establish itself as a protector of dignity, restoring trust with Black and Brown communities all too familiar with systemic neglect.

We launched “Be Seen” as a multi-generational love letter, voiced by Emmy-winning actor Lynn Whitfield. Then, to quickly turn the platform into a two-way conversation, we created the Be Seen Mailbox—a touchpoint for icons, artists, and community members to leave affirmative messages for those feeling invisible. Hearing Planned Parenthood’s promise to the community from trusted community members resonated deeply, ultimately helping them establish a long-term framework to see more patients as people.

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