How does one announce the launch of the new Chicago Sky jersey in a city known for basketball greatness? Not by celebrating legends past or present. By saluting the future of sport. 

Introducing Siri Williams. An 11-year-old who’s done her homework and is ready to graduate.

We worked closely with Siri, her family, and the Nike Chicago creative team to cement this young star’s legacy in Nike’s social feed. In doing so, we didn't just sell a jersey, we signaled a new era for women’s basketball.