As a longtime champion of hip hop and youth culture, Sprite aspired to take "stepping"—a storied tradition within Divine Nine sororities and fraternities—and elevate it to a national stage.

So we created The Sprite Step Off - the largest step competition in history. 

Stepping isn’t just a performance; it requires passion, precision, community, and pride. To truly honor the craft, the platform had to be as "illustrious" as the organizations themselves. We created a brand identity that resonated from campus quads to national television.

The platform was so successful it didn't just crown winners; it awarded $1M in scholarships and even spawned a reality TV spinoff, effectively bridging the gap between corporate sponsorship and genuine community investment.