THE BEAUTY OF…

The Beauty Of… is a visual podcast series designed to explore unconventional, underrepresented, and sometimes, uncomfortable topics adjacent to beauty.

Our mission to give everyone a seat at the vanity was ambitious. Almost as ambitious as building a podcast from the ground up—shaping the visual identity, curating guest topics, crafting the episode structure, and strategizing social content.

But that ambition paid off. Yes, we happened to set off a viral boycott. No, we didn't blink. Ulta Beauty had a record-breaking sales year, and cemented their status as THE retailer for those who believe beauty belongs to us all.

The Beauty Of... Podcast playlist on Spotify

ANDY Awards: Gold [Bravery]
Clio: Bronze [Streaming/Downloadable Content]
Clio: Shortlist [Fashion & Beauty]
AICP Next: Shortlist [Influencer]
Webby: Nominee [Branded Content]
Webby: Nominee [Fashion, Beauty & Lifestyle]

Client
Ulta Beauty